Organising an opening event is a great opportunity to introduce your salon to potential customers. A successful celebration will always leave a lasting impression on people, which could make or break the overall run of your business. This is your chance to show what you got, so be sure to use it to your own advantage. To help you on this matter, here are a few things you need to consider:
1. Pick the Right Date
Like with any other occasion, the time and date play a vital role in the success of your launch. Assess the number of people who will come and join you in the opening. It is always a good idea to open during holidays or times when people do not have anything to do, so they could pay more attention to what you are offering. For a salon, for instance, weekends are the most ideal time because people often look for a place to relax and pamper themselves.
2. Prepare Everything You Need
Have everything ready days before the opening. From the tools to the venue itself, be sure you’ve prepared them all. This is to avoid last-minute changes. Ensure you have covered everything, like buying hairdressing scissors, rollers, and other items for your salon’s smooth operation. In addition, be sure to train your staff, so they know their roles during the day. You may also want to consider the idea of giveaways to help promote your business.
3. Market Your Event
Create a buzz and advertise your event. Use as much strategies as you can to inform the public about your upcoming opening. It could be in the form of leaflets, brochures, or other print advertising. You may also use social media to create a hype about your place. As long as people will get to know about your grand opening, you can use whatever method you think will work.
Create great publicity through a grand opening by making the event fun and memorable. Make it a blast and let people know about it by preparing everything you need. This will avoid problems as well as help you leave a great impression to your future clients.