The internet has made it easier for anyone to become an entrepreneur. Amazon alone has at least 5 million sellers in their virtual marketplace.
And with the convenience of just finding a product, creating a website, and taking the digital marketing route, along with it comes the copycats, the hijackers, and any other online criminal that’s out there who wants a piece of the action but doesn’t want to work for it.
Seller Trademarks believe that trademarks protect your brand from things people like this. Here are simple ways you can protect your brand name once you bring your business into the digital world.
1. Be Unique
Easier said than done, you might say. But it’s the only way for your brand to stand out. Take time to think of a good name. Do it with a team or in the silence of your own home. Make it catchy and unique enough that it’s difficult to copy.
2. Work Hard on a Good Logo
This means to spend time creating a good one that will depict your brand’s personality. An eye-catching logo will always leave a lasting impression. Use that on your website, in your email newsletters, or on social media to establish your online presence right away before someone with the same idea does.
3. Find Ways to Filter Your Reviews
There may be ways for you to screen comments and reviews before actually having them posted. You can use a contact or complaint form on your website where your customers can get in touch with you if for any complains or comments.
4. Be Active on Social Media
Establishing your online presence begins on social media, where all your customers are. The more people recognize you online, the more difficult it’s going to be for anyone to copy you.
Always keep in mind the time, hard work and creativity you’ve put into conceptualizing this business and remember that you won’t have just anyone stealing your ideas from you. Today’s online world is vicious, and so is your protection for your company.