Social media is a useful platform that allows businesses to maximize their resources and get the most out of their ad budget. This enables them to reach goals and improve profits. A digital marketing agency from NYC cites the following ways you can leverage sites such as Facebook, LinkedIn, Twitter and others.
Match with Customers
One important thing that a lot of brands overlook is that not all social media platforms are appropriate for them and/or their audience. You need to match your strategy with your core business’s strengths while minimizing the effects of your weaknesses. Understanding your audience and your value proposition are the first two steps to creating and implementing a unified social media marketing approach.
Is your audience stay-at-home moms or dads? Are they teenagers? Are they industry leaders? There is a corresponding social platform for all types of audiences, whether it is Instagram or LinkedIn. Monitor the engagement of your posts on different platforms to determine which one is the most effective for your brand.
Right Content at the Appropriate Level
All the successful online and social marketing campaigns require a lot of content. You need to come up with original and engaging posts, even better if you include visuals and/or videos. This approach goes back to your audience; you need to know who they are to find a balance for the formats you post and how frequent you publish.
What you want is engagement in the form of messages, comments and shares; likes are often superficial and misleading, but they are still an important metric to follow. Open a personal account for your business to be able to interact with your target market.
Link Back to Your Business
What matters when you use social media for your brand is the uptick in sales. The latter occurs when you make purposeful calls-to-action (CTA) whenever you post on LinkedIn, Facebook or any platform. Include a CTA regardless, if they are customers or only potential ones; the important aspect of social platforms is that you can reach the friends and networks of your current clientele.