Many have turned their back on the leather-bound portfolio for an online version or a simple business card. There's nothing wrong with going online; as a matter of fact, you should consider having a digital portfolio as well. But there are also some benefits from putting together a physical portfolio.
For example, not all clients walk around meeting people with a laptop or tablet. Some may be from a generation that does not particularly like using computers or even smartphones. If you have a physical portfolio with you, you can simply hand it to them to show what you’re all about.
To prepare your old-school yet effective portfolio, here are some of the things you might need. A professionally done folder should be fine.
- Business card. Of course, you can’t forget about that little card you can put in a wallet and take out if you ever need to bestow your services. Remember to include your website URL there so that they can check your profile online at their convenience.
- List of services. You want them to see a list of your services right from the beginning. If you can, include the prices too. Some clients will appreciate how quickly they can make decisions because they don’t have to keep asking about how much they need to pay.
- Photos of your past work. For architects and builders, for example, some evidence of past projects are especially helpful. Hire a business photographer to take photos with some of Salt Lake City's beautiful monuments as a backdrop. Professional photos are always better if you want something picture perfect.
- Discount coupon or a small gift. A discount coupon is always a come-on for clients. They also appreciate a small gift, like a pen or a thumb drive with your branding. Make sure it’s small enough to be inserted in your portfolio folder.
A physical portfolio is something you can use wherever you happen to be. You simply can't afford missing one when you're presenting your ideas to a client.