The marketplace is expanding, not just in one neighborhood to another, but across continents. You may have more customers in China rather than in your home country. Localization is the strategy to turn to, as it enables you to connect with an audience that speaks another language and has a different culture.
Experts on marketing and localization cite the following strategies that you can apply to improve your localized approach.
Claim Locally Used Websites
The first step you need to take when you undergo a localization campaign is to establish the right infrastructure. This begins when you start claiming a spot in one of the many popular listing websites.
Secure your brand’s location on sites such as Google Places, Bing Local and other similar counterparts in the country you would like to enter. After claiming the listing, input accurate and detailed information about your business to optimize it effectively.
Upload videos and photos so that potential customers will be able to identify your shop, restaurant or hotel when they look for it.
Localize the Content You Publish
A Singapore-based language translation expert notes that you need to localize the content you publish if you want your campaign to succeed. However, directly translating content may confuse, may not elicit the response you want, or have the desired impact.
Translation expert Lingua Technologies International explains this is why it is important to understand the cultural nuances of the market you want to enter. Understanding the behaviors, lifestyles, non-verbal cues, and signs allows you to use the right words, photos, and expressions for your campaigns.
Doing so enables you to influence your audience into doing what you want them to do, and eliciting the emotions you want.
Work with Local Experts
To improve the effectiveness and success rate of your localization campaign, work with local experts. They have insights and the experience in the market you want to succeed in. They can customize the advertising and marketing materials that may connect with your intended audience.
These localization ideas are viable strategies for your brand; implementing these allow you to gain a competitive advantage and reduce the risk of entering a market with a different culture and language.