business

Waste is an inevitable product when you sell consumer goods. Reducing waste is good for your bottom line in two ways: one, you prevent unnecessary costs, and two, you boost brand recognition because consumers prefer businesses that aim to reduce their impact on the environment. But how do you prevent…

Cupcakes are big nowadays, as more and more people want a personal piece of cake with their juice, espresso, or frappe. If you love to bake, then chances are you can start your very own cupcake business. Try to avoid the following mistakes though. Failing to Establish Your Brand Competition…